First Backstage for Il Bene e Il Male

The first backstage for the Italian televison series “Il Bene e il Male” or “The Good and the Evil” premiering January 12, 2009.

Daniel McVicar speaks “From Facebook to Film”

Article from ComunicatoriPubblici
Special guest at CineShow was Daniel Mc Vicar (in the photo by Paolo Lambertini), CEO of MagmaWave  an LA based production company with an office in Turin specialized in the creation of video content for websites and web communities operating in English or Italian.
Daniel McVicar is best known to the large audience as an actor and director.  He was the familiar face of Garrison in the TV series Beautiful, playing a character as arrogant and ambitious on the set as Daniel is friendly and helpful in real life, answering all the questions posed to him with his fluent Italian delivered with an unmistakable American accent.
At first, it was bizarre to see him in this new business pose, while leading the seminar “From Facebook to Film, use of New Media in Modern Filmaking”, organized within the European Days of Cinema and TV.
His presentation touched the opportunities and the challenges that New Media offer to everybody involved in the creation of a new film. He described the effects of the Internet on the creation, promotion and distribution of  a new film project.  With a marked Anglo-Saxon style, direct and full of humor,  typical of an actor used to the stage, McVicar has given some good clues on how to attract the audience toward your own video product, in order to obtain maximum visibility.  “Creating the basis for developing a conversation”, seems to be the key concept of his speech. “Your audience has to be fully engaged” – says McVicar  the people in the conference hall – “You need to have them talking about your film. Create a blog, update it, link it, have a conversation built around it. Tools like Facebook and other User Created Content offer new important opportunities.”
Starting from easily available tools that enable the development of in-house projects (from Celtx to other open source editing software) to the promotion and distribution through social media, Web 2.0, videosharing and other dedicated sites.
“Communicate and disseminate” McVicar repeats his mantra “Establishing communication lines is essential even for public institutions” – he says to ComunicatoriPubblici – “the entry barriers are now very low, it’s easy and it’s cheap. Obama understood that, he would not have won without the Internet; the web can improve political communication as well, it can make possible the creation of a supporters’ network financing your campaign and freeing yourself from lobbies. This because thanks to the Internet you can build a net of relationships, creating affinities, dialogue and value sharing.  It’s not only a problem of public organizations. Everybody, I think, should aim at improving communication thanks to the opportunities given by New Media.”
Translated by Tom Corradini

Magmawave presents seminar at Euro Cine Days 2008

Magmawave Media presents a seminar at the European Cinema Days 2008 in Turin, at Lingotto Fiere, Via Nizza 280.

On November 18th at 3 pm Daniel McVicar, founder of Magmawave Media will be leading a conference about New Media titled “From Facebook to Film. Uses of New Media and Modern Filmmaking” alongside Al Gore’s Current TV.

Description of the seminar:

From Facebook to Film. Uses of New Media and Modern Filmmaking

Daniel McVicar heads MagmaWave Media, a cross platform production company in the US and Torino. He leads a conversation in the effects, uses and challenges of new internet based media in the filmmaking process, and the promotion, distribution and monetization of film.

With every challenge in the disruption of film distribution by YouTube, there is an opportunity to use these new technologies to bring new audiences and voices to your filmmaking and storytelling.

The presentation includes concrete examples on the new low-cost techniques to bring audience interest to your story, and to engage your audience with social and internet media in addition to cinema and television.

By stirring a conversation on the use of these ever evolving technologies this seminar will take the mystery out of the new media.

A smile for all

We got a report of a great success story at sorrisoveloce.com.  We built a site for this
Torino dentist recently, and included a custom video, and their office receives a call very quickly..from a new client, and a person who will build a new smile. This is the first of many.

The power of conversation, of the web, and its low cost and high engagement is often discussed, but it pleases us to hear of one story, one person, who connected with our client.

This is the short intro video.  We have others waiting release.

Making of Il Bene e Male

MagmaWave announces that we will be doing the “Making of” or “Backstage” for Il Bene e Male, a production of Alessandro Jacchia and Albatross Productions for RAI Television.

MagmaWave will produce, edit, shoot footage and use footage from additional sources in the making of documentary for the series. MagmaWave will also offer Backstage Plus for new media distribution of its content.

Il Bene e Male is now shooting in Torino, and directed by Giorgio Serafini. Cast includes Bianca Guaccero, GianMarco Tognazzi, Marco Falaguasta and Antonia Liskova.

Sorriso Veloce site live

Our team at MagmaWave, working with the good people at Webworking, created a site for my favorite dentist at www.sorrisoveloce.com.  This site is built on wordpress, and is designed so that Dr. De Agostini can update the site herself, and communicate more effectively with her patients.  We created the video, and have several more in editing, so that she can talk about her services.

These videos are uploaded through our strategic partners at www.tubemogul.com and distributed across platforms including YouTube, Blip.tv.