Happy New Year with Joey and Plas

One of MagmaWave’s early projects was LateNiteMash, now moving to TheMash.tv.  Here is a jewel for New Year’s Eve with Plas Johnson and Joey Altruda.  Buon Anno, Tanti Auguri, Happy New Year

First Backstage for Il Bene e Il Male

The first backstage for the Italian televison series “Il Bene e il Male” or “The Good and the Evil” premiering January 12, 2009.

Snow at the Beach

We are blessed with a great terrace at the MagmaWave Torino office.  This is the MagmaWave Beach Club, and naturally has more use in the summer.

There usually isn’t snow in Torino, but this year it seems like Bing Crosby is singing White Christmas all the time.

Before I headed back to California, it snowed that morning.

Merry Christmas Everyone!

Daniel McVicar speaks “From Facebook to Film”

Article from ComunicatoriPubblici
Special guest at CineShow was Daniel Mc Vicar (in the photo by Paolo Lambertini), CEO of MagmaWave  an LA based production company with an office in Turin specialized in the creation of video content for websites and web communities operating in English or Italian.
Daniel McVicar is best known to the large audience as an actor and director.  He was the familiar face of Garrison in the TV series Beautiful, playing a character as arrogant and ambitious on the set as Daniel is friendly and helpful in real life, answering all the questions posed to him with his fluent Italian delivered with an unmistakable American accent.
At first, it was bizarre to see him in this new business pose, while leading the seminar “From Facebook to Film, use of New Media in Modern Filmaking”, organized within the European Days of Cinema and TV.
His presentation touched the opportunities and the challenges that New Media offer to everybody involved in the creation of a new film. He described the effects of the Internet on the creation, promotion and distribution of  a new film project.  With a marked Anglo-Saxon style, direct and full of humor,  typical of an actor used to the stage, McVicar has given some good clues on how to attract the audience toward your own video product, in order to obtain maximum visibility.  “Creating the basis for developing a conversation”, seems to be the key concept of his speech. “Your audience has to be fully engaged” – says McVicar  the people in the conference hall – “You need to have them talking about your film. Create a blog, update it, link it, have a conversation built around it. Tools like Facebook and other User Created Content offer new important opportunities.”
Starting from easily available tools that enable the development of in-house projects (from Celtx to other open source editing software) to the promotion and distribution through social media, Web 2.0, videosharing and other dedicated sites.
“Communicate and disseminate” McVicar repeats his mantra “Establishing communication lines is essential even for public institutions” – he says to ComunicatoriPubblici – “the entry barriers are now very low, it’s easy and it’s cheap. Obama understood that, he would not have won without the Internet; the web can improve political communication as well, it can make possible the creation of a supporters’ network financing your campaign and freeing yourself from lobbies. This because thanks to the Internet you can build a net of relationships, creating affinities, dialogue and value sharing.  It’s not only a problem of public organizations. Everybody, I think, should aim at improving communication thanks to the opportunities given by New Media.”
Translated by Tom Corradini

Euro CineShow 2008

MagmaWave presented a seminar at the EuroCineShow this week in Torino. Alongside Davide Scalenghe of CurrentTV, Daniel McVicar presented: From Facebook to Film. Uses of New Media and Modern Filmmaking. Specific tools were given to the packed room on how to use the new media in reaching your audience and telling your story.

Davide Scalenghe talked about how CurrentTV is using User Created Content in its programming, and how to make that happen. He is also quite a doppelganger for leading Netizen Ze Frank.

The seminar was a great success, and Daniel McVicar’s Italian was sturdy enough to communicate the ideas, although it may be similar to Governor Arnold Schwarzenegger’s English, accented but effective. The seminar was in such demand that it was moved to a larger hall. Thanks to the Euro Cine Show

ROI

A great video from the enthusiastic Gary Vaynerchuk discussing the Return On Investment for online and new media advertising. It’s all part of the MagmaWave.

Developing

At MagmaWave, we work in two areas, in the development of film, television and new media projects, as well as providing video and new media services for clients and brands.  We continue to work on the post production of the Backstage or Making of Il Bene e il Male, but we are now cooking up our own films.

A draft of the poker thriller “Head to Head” was recently completed with Spencer Bainbridge and Daniel McVicar collaborating on the screenplay.  The romantic drama “Living by the Hat” is now in active development.

New Media Expo in Vegas Baby

Today we are attending the New Media Expo in Las Vegas. Daniel McVicar will attend and visit with old friends from the New Media including Steve Woolf and Zadi Diaz of Epic-Fu, now on Revision 3 and Robert Scoble, the King of the Bloggers.

The New Media has come a long way in the last two years, and we are still riding our MagmaWave.

A smile for all

We got a report of a great success story at sorrisoveloce.com.  We built a site for this
Torino dentist recently, and included a custom video, and their office receives a call very quickly..from a new client, and a person who will build a new smile. This is the first of many.

The power of conversation, of the web, and its low cost and high engagement is often discussed, but it pleases us to hear of one story, one person, who connected with our client.

This is the short intro video.  We have others waiting release.

Sorriso Veloce site live

Our team at MagmaWave, working with the good people at Webworking, created a site for my favorite dentist at www.sorrisoveloce.com.  This site is built on wordpress, and is designed so that Dr. De Agostini can update the site herself, and communicate more effectively with her patients.  We created the video, and have several more in editing, so that she can talk about her services.

These videos are uploaded through our strategic partners at www.tubemogul.com and distributed across platforms including YouTube, Blip.tv.

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